Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels. Whether you’re pressed for time, don’t understand how certain content becomes popular or goes

So you want to start a business – congratulations!  Once you get over the initial excitement, it’s time to break down the process of launching your startup into manageable chunks. You might get overwhelmed with the sheer number of items on your to-do list. But not to worry; I’ve broken down this startup checklist into the primary tasks you need to do now, and those that you can defer until later. What You Need to Do Now Do the following tasks either before

Many business owners don’t really understand the difference between having a custom web design done and using website templates. In this article, we’ll look at both ways of having your website built and the costs involved. Custom Web Design Many think having a custom web design is too expensive but let’s look at the advantages of hiring a web designer over using a free website template or purchasing one. Benefits of custom web design: Unique design. With a custom web design it is

Creating the perfect website for your small business is about much more than simply picking the right domain name and pictures. Companies must instead be able to include practical information about their business while also avoiding common mistakes that often plague websites. "Small businesses need to be represented in those consumer online searches even if they don't actually sell products or services online". "However, just having a website isn't enough. If a website isn't appealing or functions poorly it could hurt a business

There are many static websites on the Internet, you may not be able to tell immediately if it is a static or dynamic website, but the chances are, if the site looks basic and is a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use

If you’re a blogger already or even contemplating creating your own blog, don’t go any further until you’ve read this: your blog has to be optimised for mobile users. In today’s mobile-centric world, you’re never going to be able to build a successful blog without excellent mobile optimisation. In fact, basic optimisation isn’t going to cut it anymore. Readers not only expect but demand flawless optimisation, and not doing so is one of the biggest mistakes you can make with your blog. Back